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Hi, I'm Sugirtha
A coffee-fanatic product designer with ~7 years of expertise in design strategy, user research & testing, product thinking, AI-driven UX, interaction design and scalable design systems. I partner with start-ups and enterprises to craft digital products helping the business to grow.
Chennai, India
Featured works
My work experience
From crafting intuitive UIs to shaping impactful user experiences, my design journey has been a dynamic evolution. Over the past 7+ years, I’ve had the privilege of collaborating with incredible clients like Verizon, US Bank, ThoroughTec Simulation, The World Bank Group, NYC Public Schools, C&S Grocers, and My Little Venture.
Working with leading organizations and start-up like Cognizant, TechProjects, and Publicis Sapient has allowed me to lead transformative initiatives — developing key features, creating efficient Figma documentation, and establishing frameworks and libraries that drive seamless collaboration. Most recently, I was a senior experience designer at Publicis Sapient, crafting business experiences for Verizon focussed on making strategic impact through design.
These 3 core principles lead my work
01
Simple is best
Though I thrive on tackling complex challenges, I fully embrace simplicity—leveraging white space, Gestalt principles, and established design patterns to create clear, intuitive experiences.
02
Users are always right
Design should always be guided by research, with user needs and insights at the core. This approach brings clarity and alignment, allowing us to solve design problems effectively.
03
Embrace iteration
I value learning, flexibility, and collaboration. Staying open to feedback creates space for design refinement and improvement, delivering the best possible user experience.
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