[aa-nan-dha-su-geer-tha]
Ananda
Sugirtha



Cutting corners – that’s how I start eating my cake! 😉
Hi, I’m Sugirtha, a coffee and cake fanatic. I’m a curious and passionate individual who uses design expertise and a data-driven approach to create meaningful experiences. I value user needs, functionality, and efficiency, all while maintaining a touch of personal style.
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It was this fascination with human behavior that fueled my love for design. I wanted to create experiences that weren't just functional, but truly understood and appreciated. This translates into my design aesthetic – clean lines, minimal curves, and a focus on negative space. It's a style that breathes, that's sophisticated yet approachable, just like the connections I strive to build through my work.
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I am a small town girl, begun my career as a UI designer and transitioned subsequently to UX and Product Design. I like solving problems and can assure to bring increased conversion metrics to business lanes. My favourite things about my job is that I am able to focus on scalable products and explore new things each day.​
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​Outside of work
I practice meditation, yoga, chess, puzzles, playing piano and crafting. I am an avid audiobook listener and love writing and sharing my thoughts. I believe in sustainable living and grow organic produce in my garden to meet my family's needs. I love to bake cakes and cupcakes along with my kids and go on solo beach walks. I am a minimalist and I believe in 'Less is More' for anything that matters. I love to read my Good News bible and do journaling on the verses. I enjoy hearing podcasts, reading blogs and scroll through my instagram feed.
A sneak peak into my remote work desks over the past few years!



As a senior experience designer with 7+ years of experience, I'm skilled in four areas.
User research
From leading research, to leading researchers, recruiting participants to building research repositories, I have experience running lean research methods.
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Experience design
As an individual contributor my key strengths involves taking insights from research and turning into launched products that customers, users and companies love.
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Design system
With experience in leading and creating design foundation and component libraries from scratch, I'm an ace in governance and maintanence of libraries & its documentation.
Interface design
I have hands-on in design tools with the ability to quickly create pixel perfect designs that are accessibility compliant and provide interactive prototypes for the final hand-off.
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free community resources
my craft shop
My home-based craft business.
I'm an crafter on the side running my own party decor shop! I am a crafter and a solopreneur and this has been my avenue to continue focusing on craft and creative vision.
